The words of the Midrash (Bereishit Rabbah 99:9) explaining why Zevulun preceded Issachar in Jacob's blessings are well-known: "Zevulun engaged in commerce, while Issachar engaged in Torah study. Zevulun provided for him, therefore he was given precedence." About it, the scripture says (Proverbs 3:18), "It is a tree of life to those who hold fast to it." As is known, the one who supports the Torah scholars has a great reward, and this merit will stand for him and his family. The aforementioned initiative opens up the possibility for every person to participate in Torah study according to their means, thereby connecting and supporting yeshivas and Torah scholars equally for all souls by connecting groups of dozens of "Zevuluns" who create a partnership in sustaining the Torah.
Many wish to participate in the study of Torah as the tribes of Zevulun and Issachar did, but they cannot afford to support a Torah scholar on their own.